01. Buck Mason

Marketing & Graphic Design, Branding, Art Direction

Buck Mason is an American men's clothing brand founded in Los Angeles, California, and designs updated, modern American classics for daily wear. The mission was to create a unique brand and a great Buck experience online and offline. With a creative team, I worked on telling the story about Buck Mason and products through email campaigns and social media, events, and the website. I was involved with designing the clothing labels for fall products and helping new campaign photoshoot.

Buck Mason
Summary

01. Jacket Series
02. Bronson Collection
03. Label Design
04. Handwriting Elements
05. Straight Hem Tee Lifestyle
06. Straight Hem Tee Flat Lay

Buck Mason
Summary

01. Jacket Series
02. Bronson Collection
03. Label Design
04. Handwriting Elements
05. Straight Hem Tee Lifestyle
06. Straight Hem Tee Flat Lay

E-mail Design

Social

Stories–Paid Ad

Photography Guidelines

Lifestyle shot

Product Detail Shots

Product Detail Shots

Art Directed Shot

Labels

Web

Store