Buck Mason

Location
Los Angeles, CA
Year
2018
Type
Branding
Graphic Design
Art Direction


Buck Mason is an American men's clothing brand founded in Los Angeles, California, and designs updated, modern American classics for daily wear. The mission was to create a unique brand and a great Buck experience online and offline. With a creative team, I worked on telling the story about Buck Mason and products through email campaigns and social media, events, and the website. I was involved with designing the clothing labels for fall products and helping new campaign photoshoot.

Paid ads/ Social Media and E-mail Design

Photo Guideline
Photo guidelines ensure consistent, high-quality visual content when working with partners, aligning with brand standards and project objectives while clarifying image style and usage expectations.

BTS and Executions

Product Development—Labels

Website